bRANDs: The Early Years

Branding by Paul Rand, 1941-1955

Starts: February 17, 2011
Ends: March 12, 2011

Legendary American graphic designer Paul Rand rocked the advertising world with his inventive marketing savvy at the William Weintraub Agency (1941-1955).  His groundbreaking work had a distinctly different creative approach that profoundly changed the aesthetics of advertising, marketing and graphic design.  By translating the intellectual ideas of European modernism into deceptively simple and sophisticated retail personalities, Rand created a new kind of brand-marketing that had never been seen before.

This exhibition features trademarks, character-marks, print advertising, P.O.P, packaging and signage from 18 of Rand's brands, including Coronet Brandy, Disney Hats, El Producto Cigars, Kaiser Frazier Automobiles, and Maidenform Bras.  These brands serve as a window into that brave new world of conceptual marketing and its profound impact on American culture.

Curated by Michael Skjei and Kolean Pitner, adjunct professors at the College of Visual Arts.

View Rand Slideshow  
Learn more about Paul Rand

Reception

Thursday, February 17, 6 – 8 p.m.

Exhibition Dates

February 18 - March 12, 2011

Panel Discussion

Thursday, February 24 at 6:00 p.m.

Image Credit

Michael Skjei